Nor can justice be done to his work by retrieving 
his private opinions on the technologies he 
diagnosed. Sometimes pro, sometimes con, the 
point was his insistence that premature value 
judgement prevented understanding.

“If a few people could only stop asking whether 
this is ‘a good thing or a bad thing’ and spend 
some time in studying what is really happening, 
there might be some possibility of achieving 
relevance.”(Letters , (1987) p.399 [1970])

One effective strategy for reappraising the 
enduring relevance of McLuhan is to forget the